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ETC Firm Launches New Web Content Management Product

EasyWebContent wants to make life easy for its customers by taking the complexity out of putting interactive content like presentations and infographics on websites and mobile devices.

The Presenter, its newest service, is a one-stop shop to do all that. Now in the testing stage, the web developer expects to launch it in early 2013.

President Payman Taei founded EasyWebContent in 2008, a spinoff of his Frederick web development and marketing firm HindSite Interactive. EasyWebContent has offices in both Frederick and at the Emerging Technology Center in Canton. Taei says EasyWebContent will still offer its basic product but the Presenter allows clients to do multiple applications with one tool. Applications include presentations, infographics, banners and product demonstrations, all in a downloadable format.

"The Presenter completes our service as a whole. It allows everyone to create everything online," says Taei, who expects the product to be popular with current clients and to attract other clients.

EasyWebContent is a web content creator and manager whose clients are mostly small businesses and nonprofits like churches but also individuals like writers and audio developers. Often, they have little technical knowledge and the company tries to make the process as simple and easy as possible. Taei says more than 1,000 clients have used its service to create new websites or improve existing ones. It has about 100 clients whose websites it actively manages.

"There really isn't one tool that allows you to do all these things effectively," says Taei. "Traditionally, people have used Adobe Flash to create animation and so on, but it is not mobile-friendly. Our service is an evolution" of that.

EasyWebContent has a free trial period, followed by a monthly or yearly fee to edit, manage and create a brand for the website. Fees range from $8 to $22 per month, depending on services. The Presenter will also begin with a free trial period, with fees of $8 per month to under $100 per year to create and manage. 

The company is privately funded but Taei says he is likely to launch his first round of funding in 2013 as the new service hits the marketplace. It employs four, including Taei, who says he is currently looking to add two people to the staff, a marketing/communications manager and a web developer.
Source: Payman Taei, EasyWebContent
Writer: Barbara Pash
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