Next time you pull off to the side of the road for a fire truck, you may just see an advertisement rolling by your window as well.
The idea to paint corporate logos on Baltimore City fire engines was proposed to help increase income at a time of dwindling tax revenue. And the move has caught the eye of several national news outlets, including the New York Times.
"Baltimore is joining dozens of other financially struggling cities, transit systems and school districts around the country that are trying to weather the economic downturn by selling advertisements, naming rights and sponsorships to raise money," the New York Times writes.
Three Baltimore fire companies are set to close later this summer and selling ads on fire trucks could help more companies avoid the same fate.
It is unclear whether the legislation will pass any time soon as Baltimore City officials “have expressed doubts about whether the proposal would generate enough money to keep even one fire company open," the Times writes.
Read more about the proposed advertising scheme
here.