Global Results is stepping into the mobile marketing field with a new mobile marketing tool. The Owings Mills-based company is launching a service to help business owners connect with clients through text message marketing. Business owners will create a keyword that interested clients can use to opt into their mobile marketing campaign. That client will then receive text updates from the business.
"Mobile marketing is a modern form of communication," says Global Results CEO Kathleen Dorsey. "Many of the younger generation look to receive communications through their phones more than any other format."
According to Mobile Marketing Watch, text messages have an average open rate of 98%. Email has an average open rate of 22%. Mobile marketing technology provides business owners with ways to communicate quickly with their clients. The service can be used to confirm appointments, tout specials, or send news updates.
"If business is slow at a restaurant, they can send a message out to those who are on their mobile lists to offer specials for that day only," Dorsey continues.
Opened in 2007, Global Results has grown from a SEO optimization firm to a full-service social media company. CEO Kathleen Dorsey was recognized by National Association of Women Business Owners-Baltimore Regional Chapter as its 2010 Trailblazer of the Year.
Writer: Amy McNeal
Source: Global Results, Kathleen Dorsey, Mobile Marketing Watch