Marketing : Innovation + Job News

Baltimore startup HD Scores has launched its first round of financing this month in hopes of raising $1.5 million to support its main product, a website that it bills as the most comprehensive health department inspection data from jurisdictions in the US and Canada. HD Scores launched the site in May and plans put the data on the website in early 2013 and sell the data to clients.
 
Operating out of a virtual office, the company is currently hiring two key personnel, a chief technology officer and national vice president of business development.
 
The idea for HD Scores came to Matthew Eierman, a trained chef, when he sought health inspection information about a restaurant in Annapolis that friends were considering opening. It took Eierman, founder and CEO of HD Scores, almost three hours to track down the data, “and I knew where to look,” he says. “I thought, there’s an issue here."
 
HD Scores is collecting data from 3,200 counties around the US and Canada. The publicly available health department inspection data comes from local and state governments.
 
HD Scores will publish the data in its raw form, directly from the database, which will be available for viewing free. The company will also standardize it, meaning that, based on proprietary algorithms, the raw data will be put into an easy-to-read format searchable by multiple platforms.
 
Eierman says HD Scores expects the standardized data to be used for marketing and/or research. Potential clients include advertising applications and web platforms; government and media groups; academics; and commercial entities and restaurants. He declined to provide pricing information.
 
In January, HD Scores will launch a consumer feedback column on its website in which 30-second videos taken on smart phones will be posted. It also is putting together a panel of experts in food service and health inspection to devise its own independent rating system for restaurants, school and hospital cafeterias, and any commercial kitchen.
 
Source: Matthew Eierman, HD Scores
Writer: Barbara Pash
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Mitt Romney lost the presidential election but the Canton company that created the Romney shop on the Republican Party candidate’s website says it emerged a winner.

Digital agency Groove Commerce implemented and ran Romney’s e-commerce site, which they say attracted thousands of orders per day and is still operational.The campaign job has given the company a boost in the e-commerce world. "It's helped our visibility and reputation," says Groove Commerce CEO Ethan Giffin.

The company has 22 employees and is currently hiring four to six additional staffers, in particular skilled PHP developers, front-end developers, online marketers and an executive assistant.

Giffin emphasizes that Groove Commerce is not a politically focused organization. Rather, the company saw the offer to build a scalable website for a presidential candidate, a first for them, as a challenge.The Romney campaign set the prices for items in the store, from T-shirts for $30 to bumper stickers for $5. Also for sale are hats, posters, lawn signs, iPhone cases, water bottles and lapel pins.
 
Giffin does not know when the campaign website will be shut down. He can’t disclose sales information, which were donations to the campaign. He can say that at certain points in the campaign – such as when Congressman Paul Ryan was announced as the vice presidential candidate and during the Republican National Convention – the shop got thousands of orders per day.

The Romney campaign approached the Emerging Technology Center company because of its partnership with Magento, an e-commerce software firm headquartered in California. The campaign was interested in using Magento, an open source platform that has lots of services and add-ons that can be integrated and is highly scalable.

"It's very popular in e-commerce circles," he says of Magento. "It was a perfect fit in scale"  for the campaign shop. “It was a very cool project,” he says.
 
Groove Commerce began working on the website shop last spring. It officially launched a few days before July 4^th weekend with an offer on Facebook for a discounted Romney T-shirt. More than 20,000 T-shirts were sold.
 
Giffin says the company brought a new approach to the campaign online store. “Most political online stores are very basic and bland. Their focus is the political space but they don’t know the tactics the average retailer uses to sell more products,” he says. “We wanted it to be more of a retailer-shopping experience.”
 
The privately funded Groove Commerce was founded in 2007. It moved to a 2,000-square foot space in the Emerging Technology Center in 2010; it now occupies 4,500 square feet.
 
The company focuses on web design and development and on inbound marketing. Giffin describes the latter as using aspects of search engine optimization, content creation and blogging, email marketing and paperclick advertising – “getting people to take action once they come to the website,” he says.
 
Groove Commerce has 50 clients, ranging from Lax World, lacrosse retailers, to Corsair Memory, a builder of computer memory, and the state’s Habitat for Humanity chapter.
 
 
Source: Ethan Giffin, Groove Commerce
Writer: Barbara Pash

TargetGov, a small business that specializes in federal contracting, is doubling its staff. President Gloria Larkin, who founded the firm in 1997, says she wants to add another five people with expertise in marketing research, data analysis and communications.

The firm helps companies position themselves and win contracts in the $500-billion federal marketplace. It has developed a strategy that analyzes client-companies’ strengths, identifies potential government customers and participates in the RFP (request for proposal) process. The firm works with the US Department of Defense, Department of Homeland Security, Department of Energy and Department of Health and Human Services.
 
Earlier this year, it relocated from the Maryland Center for Entrepreneurship, in Howard County, to the University of Maryland, Baltimore County's CyberIncubator @bwtech. 

Larkin says TargetGov consults with about 100 to 150 clients per year. They range from Fortune 50 companies to large utilities and small -- by government standards -- businesses with 20 to 40 employees. Because of client confidentiality, she declined to name them.

TargetGov also runs classes and webinars that train 1,000 to 2,000 clients per year.

TargetGov is partnering with bwtech@UMBC Research Park on classes for early-stage companies that want to bid on and get contracts with the federal government and agencies. The classes begin January 8 and will be held at the University of Maryland Baltimore County incubator.
 
The classes are being offered through a newly created TargetGov division, the Government Contracting Institute. Half- and full-day classes will be held on topics like the federal contracting sales process, legal requirements, security clearance, proposal writing and pricing strategies, and contract and project management. Classes will cost $450 and up, and are open to all interested companies.
 
Source: Gloria Larkin, TargetGov
Writer: Barbara Pash 
 
 
 
 
 

Sales and marketing firm DoublePositive is hiring as many as 20 within the next six to nine months to work in its Baltimore and Tempe, Ariz., offices.

It seeks expertise in business and marketing analysis, senior network engineering and software development to add to its 60-person staff.

The Canton online marketing firm opened a new sales leads division in August, helping online colleges and universities find new students. The division helps the institutions find students for their certificates and bachelor’s and master’s degree programs and it adheres to recently-enacted federal regulations with regard to new student recruitment. The regulations are aimed at keeping the recruitment process transparent and assuring that the programs are legitimate, according to Jodi Swartz, DoublePositive's director of corporate marketing.
 
The leads division follows on the heels of another new division DoublePositive opened in December. The mobile division focuses on mobile pay per call that links consumers to companies via apps. Swartz says the division has grown by more than 1,000 percent in the first three quarters of 2012, its first revenue producing year.
 
Founded in 2004, DoublePositive moved to its present Canton office in 2008. In January, the company relocated to a larger office in the same Canton building. The new office totals 14,000 square feet, double the size of its previous office.  The company maintains an office in Tempe, Ariz., which also recently doubled in size, to a total 7,000 square feet.
 
Besides the two new divisions, DoublePositive specializes in online display and telephone transfers. Its 125 clients include Comcast, The Home Depot, Rosetta Stone, 21^st Century Auto, Kaplan, Sylvan and Education Management Corp. (EDMC).  The company’s mobile division is located in Tempe, home to EDMC.
 
Last month, DoublePositive started an internship program for college students and recent graduates who want experience in online marketing. Interns are paired with senior-level managers for real-world experience. It's accepting up to 10 interns per semester and the program is offered for college credit or for pay.
 
Source: Jodi Swartz, DoublePositive
Writer: Barbara Pash

Baltimore advertising and marketing firm Planit has landed a new client in residential construction and has hired two new staffers with expertise in that area. Planit is offering branding expertise and website redesign for Royal Building Products.
 
Royal Building Products is the market leader in Canada for siding products and the division is expanding into the U.S. market following the acquisition of an Ohio-based siding manufacturer. Planit’s Executive Creative Strategist and Co-founder Ed Callahan says the firm competed with two other national companies for the contract, which was signed last month.
  
Royal Building Products produces everything from raw materials to finished products for the home building industry. Planit is introducing the company's brand and product line into the American home building marketplace, a projected $10.2 billion industry by 2016, for both builders and consumers. Planit has started working on a campaign to launch its new products in the U.S. market at the Las Vegas International Builder’s Show in January 2013.
 
Callahan says that Planit has added six major new clients, including Royal Building Products, since January 2012. Among the new clients are record company Def Jam; AGCO, a global agricultural company; and Sun of Italy, a Baltimore-based Italian food products manufacturer. 

The agency has also added 20 new staffers since January, including two new employees with expertise in the building product industry, for a total of 55 employees. Planit still has seven positions open, in social media, web application, interactive design and account managment.
 
Source: Ed Callahan, Planit
Writer: Barbara Pash; [email protected]
 
 
 

Chef’s Expressions Inc., one of Greater Baltimore’s largest catering firms, wants to win over younger customers.

The Timonium company has launched a new class of events called Social Expressions that targets 25-to-40-year-olds who might perceive that the caterer is too “elite” for them, Chef’s Expressions CEO Jerry Edwards says. Many brides and assistants to presidents are in this age range and hold the purse strings.

“We want to show them that we can do some cool events.”

Chef's Expressions, which pulls in $4.25 million in sales, caters weddings, corporate events, anniversary parties and other gatherings, hosts five-course wine dinners. But Edwards wants to get out the message that the caterer can offer cocktail parties and other informal events.

Edwards says the company will host one Social Expressions event every other month. The inaugural event will launch Aug. 23 with a tour around the Inner Harbor aboard Watermark Cruises' newest ship, the Raven. And aboard the Raven, guests can watch the Baltimore Ravens preseason game while sipping cocktails and eating mini corndogs, crab cakes with a Natty Boh tempura batter and chili served in a vodka shot glass. Advanced tickets cost $35 a piece and proceeds go to Living Classrooms Foundation.

Edwards says the events are for marketing purposes and he doesn’t expect to make money from these events, especially since the dollars generated will go toward a charity.

“We’re going after new clients. We want to reach out to a younger crowd. They may think that all we do are sit-down wine dinners.”

Writer: Julekha Dash
Source: Jerry Edwards, Chef's Expressions Inc. 

Digital marketing firm WebMechanix  is moving from its current headquarters to a larger office next month, and expects to hire additional staff. 

The three-year-old company is leaving a 1,200-square foot townhouse in Ellicott City and moving to a 2,500-square-foot office in Howard County's Columbia, Partner Josh Mechanic says. He runs the company with his brother Chris Mechanic and cousin Arsham Mirshah, who founded the company in 2009; Josh joined a year later.

"We started out at a kitchen table," Mechanic says. Mirshah's father owned the townhouse and Chris and Arsham lived in it until the company began hiring employees and it was turned into the company headquarters in 2010.

 "We've been growing steadily and we have the financial stability to move to larger quarters," Mechanic says. "Our initial focus was on small businesses. But as we got more referrals, we started selling to bigger companies."

Mechanic says he had been looking for awhile for a suitable new home and found a "great deal" on a "great space." The company has a sublease until October 2014 on its new office. In fact, the relatively short sublease was one of its appeals. "We are not locked into a space for three to five years. We're not sure where we will be when the lease is up so this gives us flexibilty to move in the future," he says of a relocation that will cost WebMechanix $35,000 to $40,000.

Mechanic says the company’s sales have doubled every year since its founding, and projects more than $2 million in revenue this year. It has 40 clients for whom it does mobile, web, search, conversion and analytics as well as design development for new websites.
 
The company is also rolling out a new product, a digital marketing package that improves a company's website performance. It is priced so it's affordable to small businesses, from $800 to $2,250 per month, depending on the amount of work required. He says it usually takes three months to optimize the website, which is typically followed by ongoing marketing.

The company currently has 14 full-time employees plus four to five interns. It is moving into an office that accommodates about 25 full-time employees and within the next few months, is looking to fill a sales position, web developer and search engine optimization specialist and add five more interns.
 
He says the company constantly gets inquiries from college graduates about jobs. In response, it has a policy of taking on unpaid interns for 90 days, after which time they may be hired if the work is satisfactory.  
 
Source: Josh Mechanic, WebMechanix
Writer: Barbara Pash
 

National Brewing Company is expanding production and moving into new markets for its craft beer National Premium after reviving the legendary Baltimore brand last year. 

Eastern Shore real estate agent Tim Miller founded the Easton company last year after buying the rights to the name and locating the recipe for the original beer. After going through several test batches, the beer went on sale in Maryland during Memorial Day weekend.
 
The company currently sells 2,000 cases per month in 500 liquor stores and bars in Maryland, says Miller, who is National Brewing's president. Miller's goal is to increase sales to 100,000 cases per year by the end of 2014 and to expand into restaurants as well. Next month, the beer is being introduced in Washington, D.C.
 
National Brewing Company has contracted with Coastal Brewery in Delaware to make the beer to its specifications. Coastal bottles and packages the beer for distribution. Because it does not have its own facility that requires investing in brewing space, equipment and warehouse that would be required, the company was privately financed for under $100,000, says Miller.
 
Matt Oczkowski, communications director of the four-person staff, says the company currently sells out its production. 
 
The company has a permit to sell beer in D.C. and is applying for permits to sell its product in Virginia, which it expects to obtain within the next three to five months, and in Delaware, within the next 12 to 15 months.
 
Oczkowski says the company intends to open its own brewery someday, possibly in Easton, although he did not have a timeframe for doing so. It also intends to broaden the variety of beer it makes beyond its current European-style pilsner.
 
“There is a boom in the craft beer industry. As fast as we are brewing it, we are selling out,” he says.
 
Sources: Tim Miller, Matt Oczkowski, National Brewing Company
Writer: Barbara Pash

Web Ad.vantage is growing, adding new clients and new staff. The digital marketing and online advertising agency also saw the return of a former client.
 
New clients are Oriel Stat A Matrix, a New Jersey-based global leader in consulting and training for performance improvement and regulatory compliance; HR Acuity, a New Jersey-based human resources, employee relations and workplace investigation solutions firm; and Marianna Goldenberg, a certified divorce and financial analyst in Pennsylvania who specializes in divorce settlements. The returning client was Connecticut Plastics, a precision plastics fabricator.
 
Hollis Thomases, president and CEO, says Web Ad.vantage also recently filled positions at the 13-person firm. Founded in 1998, the privately-held, women-owned, Minority Business Enterprise-certified firm is located in Havre de Grace.
 
Thomases says the market for strategic digital services is growing because the business space for web and social media is so complex, companies don’t know how or where to begin.
 
Web Ad.vantage starts with a strategic approach, and then uses anything connected -- search, email, social media, mobile and video – to provide practical services, personalized for each client.
 
“We really help [clients] life-cycle through this process of analysis and planning, so companies can make better decisions how to use their money,” says Thomases, who was recently named to the board of directors of tech industry group GBTC.
 
Source: Hollis Thomases, Web Ad.vantage
Writer: Barbara Pash

A report from the Goldseker Foundation takes an optimistic view of Baltimore City’s potential for job and neighborhood growth.
 
Mayor Stephanie Rawlings-Blake’s goal of increasing the city population by 10,000 over the next 10 years is doable, according to report, “Great Neighborhoods, Great Cities, Strategies for the 2010’s.”  Released last month, it details how to improve the city to attract and retain residents.

Among them:
 
• Focus on retaining and attracting middle-income residents;
 
• Build from market strength wherever it’s found rather than concentrating all resources on the most distressed neighborhoods; 
 
• Market properties and neighborhood amenities to potential buyers; and,
 
• Give city-based employers incentives for workers to live nearby.
 
Timothy Armbruster, foundation president and CEO, says the report was intended to gather and analyze the demographic and economic data that has become available since the previous report in 2010. The foundation has put the report on its Web site and also sent it by email to public policy and nonprofit groups in order to reach the “opinion leaders,” says Armbruster.
 
The project started out as a small-scale look at the neighborhoods the foundation traditionally supports, and expanded to the entire city. The mayor’s goal gave the project a sense of urgency.
 
The report found that Baltimore’s population dropped 4.6 percent from 2000 to 2010. By contrast, Baltimore metro’s population rose by 6.2 percent and Washington metro by 16.4 percent during the same period. It concluded that people were not leaving Baltimore for job relocation.
 
Armbruster says the Goldseker Foundation’s works with community groups, businesses and nonprofits to focus its expertise and funding. 

“There is widespread interest and enthusiasm about the mayor’s goal,” he says. But it is not a city-project only. The institutions, businesses and public need to participate, too.

To that end, Armbruster has met privately with members of the institutional, real estate and nonprofit communities. He is considering holding forums with these groups as well.
 
“The response has been positive,” he says.
 
Source: Timothy Armbruster, Goldseker Foundation
Writer: Barbara Pash
 
 
 
 
 

Baltimore tech startup Woofound has launched a new mobile app for the iPhone and received $1.2 million in angel funding.

The startup is also anticipating another round of financing, adding a new outlet and hiring more staff.
 
Woofound’s app is a visual personality game called “Me or Not Me.” It is sold in the app store but by the end of summer, Daniel Sines, co-founder and co-CEO with Josh Spears, expects to place the app on the Android Marketplace, recently renamed Google Play.
 
Soon, the startup will seek another round of financing, perhaps $3 million to $5 million. “We are going more institutional,” he says. It will seek venture capital financing, rather than angel investors, Sines says.
 
The amount will be based on the results of its launch next month of a commission-based fee from businesses for the app. The app is currently free but businesses will be charged on sales, of which Woofound gets a cut.
 
The app connects businesses to likely new customers by identifying users’ personality types and then recommends targeted places, activities and restaurants to their types. A Baltimore psychoanalyst and psychotherapist developed the personality test.
 
“We are offering an extremely personalized solution. We are highly targeted. We have more than 10,000 businesses and experiences on the platform,” says Sines. “The focus on the personal element differentiates us and makes us stand out.”
 
Sines and Spears founded Woofound in 2011. It is based on their previous company, Social Media Solutions Business, which helped companies manage Twitter, Facebook and other social media in their search for customers. They closed out projects for that company and focused their efforts into Woofound.
 
Woofound is located in an office in Baltimore County's Middle River area with a staff of 15 and five interns. Sines says it is looking to hire at least two programmers now and more staff over the summer.
 
Source: Daniel Sines, Woofound
Writer: Barbara Pash
 
 
 
 
 
 














 

RPM Solutions Group has turned a small package into a big win. 

In less than a year, the printing company's small carton packaging division has 50 customers, including out-of-state in California and Kansas.

The economy has taken its toll on the printing industry, Joe Cavey, president of RPM, a 26-year-old commercial printer in Baltimore. Small companies in particular could not afford to use printing services, adds Cavey. So the executive came up with the idea for its Short Run Carton Packaging Division to diversify the business. 
 
RPM prints books, pamphlets, brochures, pocket holders and other material. It also does digital printing with variable personalization and has in-house mailing capabilities.
 
The carton division makes small-size containers in small numbers or, in the jargon, runs, from 500 on up to 10,000. The biggest container it makes is 12” wide by 12” deep by 6” tall.
 
Cavey says the small-size containers are used by a variety of companies, including startups, private labels and companies that are rebranding. Cosmetic firms, software firms, pharmaceuticals and confectioners are among its clients. 
 
“They don’t need 20,000 or 30,000 containers," Cavey says of RPM's clients. "They need 1,000 or 5,000 packages to put eyeliner, mascara or soap in,” he says.
 
Customers can provide RPM with their logos or the company will create one for them.
 
Cavey figures he has a handful of competitors on the East Coast.  “We have found a niche for the short runs.”
 
He is operating the carton division with his current 28 employees but says he may hire more staff as it grows.
 
Source: Joe Cavey, RPM Solutions Group
Writer: Barbara Pash

Unleashed Technologies  is hiring 10 new full-time employees in sales and development. The additional staffing is the result of the Columbia, Md.-headquartered web firm’s arrangement to sell a web-based system that allows retailers to build and manage their online stores.
 
Unleashed Technologies designs and develops e-commerce web sites. The arrangement with SalesWarp, a storefront management system, “enables our customers to get all their e-commerce operations from one platform,” says Jen Silate, marketing manager of Unleashed Technologies.
 
Michael Spinosa is CEO of Unleashed Technologies, a leader in web and hosting solutions in the state and one of the state’s fastest growing web firms, according to Silate. Unleashed Technologies recently won three 2012 Blue Drop Awards, including web site of the year for its client, Eyemaginations. The awards are an international competition for companies that use the Drupal platform for development and design.
 
David Potts is CEO and founder of SalesWarp, developed by Baltimore's 6^th Street Commerce. SalesWarp manages pricing, order processing, shipping, inventory, SEO and customer data across multiple online stores from one system.
 
Silate says the arrangement allows Unleashed Technologies and SalesWarp to expand. "We will be reselling SalesWarp’s platform.”
 
Source: Jen Silate, Unleashed Technologies
Writer:  Barbara Pash   

Loyola University Maryland is partnering with a California venture capital firm to fund new startups and help grow existing businesses in the Govans area of York Road. Loyola and Wasabi Ventures formed a business accelerator with an office in Govans, a neighborhood in Baltimore City.

Karyl Leggio, dean of Loyola’s Sellinger School of Business and Management, says the accelerator will help revitalize the nearby York Road business corridor.

Leggio says the university bought and renovated a two-story building in Govans that is serving as the local office of Wasabi Ventures and out of which the accelerator is operating. Loyola University faculty are offering advice on business plans and marketing. About 20 Loyola students per semester serve as interns at the accelerator.

Wasabi Ventures was co-founded by T.K. Kuegler, general partner and a Loyola graduate. Wasabi is providing professional staff to manage the accelerator. Through Wasabi Ventures and its partnering organizations, funding is available for startups companies, although funding amounts have not yet been established.

Leggio said funding would be based on the level of need. She said, for example, that Loyola has funded student ideas up to $25,000 in cash and services. However, startups and businesses that use the business accelerator may need more funding than that.

Leggio said that the accelerator is interested in technology concepts and startup companies that want advice and assistance to reach the development stage, as well as existing companies in the area that want to grow.

The accelerator is starting with seven staffers, and Leggio says it may hire additional staff as the need arises.

“We are looking to help any kind of business that is willing to locate in the Govans/York Road area, not necessarily technology,” she says.
 
Source: Karyl Leggio, Dean of Sellinger School of Business and Management, Loyola University Maryland
Writer: Barbara Pash