Baltimore sportswear maker Under Armour has unveiled a new approach to making running shoes – shoes that fit like bras.
According to Bloomberg Businessweek, the shoes will be called Speedform and will hit the market at $120. The look is inspired by spacesuit design and their production will take place in a bra factory. Bloomberg Businessweek reports that the Speedform shoes are a part of Under Armour’s campaign to triple its revenue in its footwear division in the next two years. Last year, footwear sales accounted for 13 percent of the company’s revenue.
Under Armour Senior Creative Director Dave Dombrow told investors that no shoe has ever fit so well, Bloomberg Businessweek writes.
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