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Marketing Firm Planit Lands Canadian Client, Hires New Staff

Baltimore advertising and marketing firm Planit has landed a new client in residential construction and has hired two new staffers with expertise in that area. Planit is offering branding expertise and website redesign for Royal Building Products.
Royal Building Products is the market leader in Canada for siding products and the division is expanding into the U.S. market following the acquisition of an Ohio-based siding manufacturer. Planit’s Executive Creative Strategist and Co-founder Ed Callahan says the firm competed with two other national companies for the contract, which was signed last month.
Royal Building Products produces everything from raw materials to finished products for the home building industry. Planit is introducing the company's brand and product line into the American home building marketplace, a projected $10.2 billion industry by 2016, for both builders and consumers. Planit has started working on a campaign to launch its new products in the U.S. market at the Las Vegas International Builder’s Show in January 2013.
Callahan says that Planit has added six major new clients, including Royal Building Products, since January 2012. Among the new clients are record company Def Jam; AGCO, a global agricultural company; and Sun of Italy, a Baltimore-based Italian food products manufacturer. 

The agency has also added 20 new staffers since January, including two new employees with expertise in the building product industry, for a total of 55 employees. Planit still has seven positions open, in social media, web application, interactive design and account managment.
Source: Ed Callahan, Planit
Writer: Barbara Pash; [email protected]
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