Baltimore Ravens wide receiver Torrey Smith makes his debut this month as a spokesman for
a website that offers one-stop comparison shopping for residential and commercial electricity consumers.
The Baltimore startup, a division of state licensed electricity broker Maryland Energy Advisors, is using the football player to promote its Nov. 13 launch in Maryland and four other states.
Phil Croskey, founder and CEO of PointClickSwitch.com, says the company approached the National Football League winning-team member because it was looking for someone with name recognition in the Maryland market.
“He’s a class act, a high-character individual and we appreciate that,” Croskey says.
PointClickSwitch.com operates in two states, Maryland and Illinois. It is currently going through the licensing process in three additional jurisdictions – New York State, Ohio and Washington, D.C. Croskey expects it to be operational in all three jurisdictions by mid-2013.
PointClickSwitch.com provides a listing of energy suppliers and their current rates per kilowatt hour, the standard measure of electricity. There is no fee for consumers to use the website or to change suppliers. The suppliers pay the company a marketing fee per customer but the rate to consumers is the same whether through PointClickSwitch.com or directly from them.
Suppliers on the website include familiar names like Constellation Energy, Con Edison, Castle Bridge Energy and Pepco, along with a lesser known company like Cool Currents, which offers electricity from renewable energy sources. Maryland residents can sign up for any supplier on the list, depending on the supplier’s regional arrangements.
“We serve everything from studio apartments to heavy industrial users, although large commercial projects need a more customized approach, which we also do,” says Croskey, who notes that customers can save up to 20 percent on their electricity bill by comparison shopping.
“We have suppliers charging 9.1 cents versus 7.69 cents per kilowatt hour,” he says.
Croskey, former director of economic development for the Baltimore Development Corp., founded PointClickSwitch.com in 2010. It is a portfolio company of Wasabi Ventures Accelerator
at Loyola University of Maryland
, and operates out of an office in downtown Baltimore.
As the company expands into new markets, Croskey expects to hire three to five employees to add to its current staff of three. He is looking for employees to focus on the new markets, although they can work from Baltimore to do so. He is also looking for an IT person to manage the company’s social media.
The company is privately funded although Croskey does not rule out a financing round as it expands.
Source: Phil Croskey, PointClickSwitch.com
Writer: Barbara Pash