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Ad Week Features Baltimore Foursquare Promo

A Baltimore social media and advertising campaign has caught the attention of Ad Week

WTMD and Urbanite magazine have partnered on a Foursquare promotion that involves giving away prizes to folks who have the most check-ins at participating shops and restaurants. 

"This is really the pivot point of where traditional and new media can exist together to enhance a station and magazine's stature in the community, sell more ads and sponsorships," WTMD General Manager Steve Yasko tells Ad Week. The station is preparing to move to a larger space in the winter. 

You can read the entire Ad Week story here
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