Marketing : Buzz

From the article: "Citybizlist took a look at the 10 finalists of TechNite's 10 Hottest Technologies in Town to see what their Facebook presence looked like. We figured that if these were the hot technologies in Baltimore, they would be on the forefront of how social media, Facebook in particular, could be harnessed to attract interest, promote dialogue, create connections, establish a strong brand, etc." Read the full post here.

The Baltimore Sun's paywall is officially up.

From paidContent:

The Baltimore Sun is the latest newspaper to add a metered paywall, for both print and non-print subscribers. A digital subscription will cost $2.49 per week or $49.99 for 26 weeks (which works out to $99.84 per year) for non-print subscribers, and $0.75 per week or $29.99 per year for print subscribers. An introductory rate of $0.99 per week for four weeks is available now for a “limited time.”

Read the rest here.

Following the recently-announced lead of the Baltimore Sun, the Carroll County Times will soon join the ranks of paywall-protected newspapers.

From the site:

Starting this week, the Carroll County Times will begin charging frequent users of our website a subscription. The Times is following in the footsteps of several other media organizations around the region and nation.

Readers will be allowed 15 free article views in a 30-day period. After that they will be asked to subscribe. A 30-day subscription and a year-long subscription will be offered. Print subscribers will receive a discounted rate, but will need their subscription account number when they sign up. Customers who don't know their account number should call circulation customer service at 410-857-9413 or 410-875-0731.

Read the full story here.

In a bold bet on its future, the Baltimore Sun will soon put up a paywall and begin offering digital subscriptions.

From the source:

The Sun tells readers that the paywall goes up October 10. “To encourage readers to sign up at launch, we will offer a special introductory rate of 99 cents for the first 4 weeks,” says publisher Tim Ryan. “After that, digital-only subscribers will have a cost of $2.49 a week or $49.99 for 26 weeks. Print subscribers will receive a special reduced rate of 75 cents a week or $29.99 a year. Non-subscribers will have free access to 15 web pages a month. The Sun is the first Tribune paper to announce digital subscriptions.

Read the whole story here.

Sales -- and profits -- are surging at Baltimore's Under Armour.

From the source:

Under Armour Inc.'s net income surged 77 percent in the second quarter as the company sold more athletic clothing and footwear and benefited from soaring direct-to-consumer sales and from taking its previously licensed hats and bags business in-house.

The Baltimore clothing seller also increased its full-year revenue forecast Tuesday to a range above Wall Street's expectations.

Under Armour earned $6.2 million, or 12 cents per share, for the quarter, compared with $3.5 million, or 7 cents per share, a year ago.

Read the full story here.