marketing : Featured Stories

The cat's out of the bag: Maryland-raised purse designer is a rising fashion star

Katharine Schildt Scrivener Tuesday, April 23, 2013

Danielle DiFerdinando's purses are sold at top department stores and have received Oprah Winfrey's endorsement. The Maryland native talks about her rise in the fashion industry and her new purse line.

Anne Arundel County, Baltimore County, Design, Entrepreneurship , Fashion, Marketing, Retail, Shopping

Event Planners Market to Same-Sex Couples

Julekha Dash Tuesday, November 13, 2012

Maryland's historic vote to allow same-sex marriage has prompted wedding and event planners to beef up their marketing efforts to attract gay couples.

Baltimore County, Development, Diversity, Entertainment, Entrepreneurship , Events, Hospitality, Marketing

Mt. Vernon

Entrepreneurs Go From Farm to Retail

Renee Beck Tuesday, October 30, 2012

The owners of some of your favorite lunch spots and bakeries started out as vendors at area farmers markets, where they learned invaluable lessons about customer service and marketing. Find out how these entrepreneurs made the transition from the markets to standalone retail operations.

Baltimore County, Commercial Real Estate , Development, Diversity, Entrepreneurship , For Foodies, Marketing, Retail, Shopping

Downtown, Fells Point, Harbor East

Locust Point Resident Hopes Airport-Themed Cable TV Show Takes Off

Julekha Dash Tuesday, October 09, 2012

A former state marketing executive dreams of turning her love of small airports and the businesses that depend on them into a cable TV show. Andrea Vernot has partnered with a Washington, D.C., media production firm to help launch Air Fare America.

Entrepreneurship , Film, For Foodies, Hospitality, Marketing, Museums, Transportation

Locust Point

$1M in Prize Money for Cities That Boost College Enrollment

Amy Kuras Tuesday, August 28, 2012

National organization CEOs for Cities is awarding a $1 million prize to the city that can demonstrate the greatest boost in the number of college graduates. Baltimore is one of 57 cities eligible to win the money that will be used to launch a promotional campaign centered around developing talent.

Education, Higher Education, Innovation, Marketing, Move To Baltimore, Talent Dividend

Baltimore's Classic Restaurants Buck the Trends

Renee Beck Tuesday, April 03, 2012

Baltimore’s stalwart restaurants have to compete with modern, trendy wine bars and bistros. Few have made it through decades of roller coaster growth and recessions. But classics like the Prime Rib, Rusty Scupper, Sotto Sopra, the Black Olive and Tio Pepe are going by changing with the times -- yet staying true to what made them crowd favorites in the first place.

Entertainment, Entrepreneurship , For Foodies, Hospitality, Marketing, Nightlife, Visit Baltimore

Downtown, Mt. Vernon, Fells Point

Sprinting Toward Success

Renee Beck Tuesday, November 29, 2011

Meet Josh and Kara Levinson, the owners of Charm City Run. The running shop is growing at a time when many retailers are struggling. The Levinsons operate four stores and are preparing to open their first Baltimore City location this spring. What is the Levinsons' formula for entrepreneurial success? Read on to find out.

Commercial Real Estate , Community, Development, Entrepreneurship , Marketing, Retail, Shopping, Sports & Recreation

Locust Point, Downtown

Doing Business with Friends: Friends of the Web Makes its Mark on Baltimore

Cassie Paton Tuesday, October 18, 2011

Friends of the Web is a company whose name describes it well -- four best friends taking on web design and product development. Instead of carving out what would certainly be a difficult path in the tech world of Silicon Valley, Friends operates out of a rowhouse in Fells Point, where the 20-somethings work, eat, and sleep. A recipe for disaster? Try a formula for success.

Design, Entrepreneurship , Innovation, Internet, Marketing, Move To Baltimore

Metalsmith Megan Auman Welds Together Her Own Brand of Entrepreneurship

Amy Dusto Tuesday, June 21, 2011

"That's ridiculous. You could teach that stuff." With these words of encouragement from a friend, entrepreneur and metalsmith Megan Auman was off. Rather than go to business school, she created a business school (of sorts). Today, Auman's success continues to grow and she stands as a sterling example of the value of a DIY spirit.

Arts and Culture, Design, Entrepreneurship , Marketing