USA Today went behind the scenes of Under Armour's "Future Show" competition, in which the athletic apparel company seeks out the next great product idea from top innovators.
The winner came up with a lighted shirt for joggers who run at night. Chris Forgey came up with Light Bohrd after worrying about his son longboarding (a longer type of skateboard) after sunset.
"The contest lures inventors from across the nation — all hoping to catch the eye of Under Armour CEO Kevin Plank, who started his $2 billion company 17 years ago by innovating a shirt for athletes that pulls moisture away from the body to keep them dry," USA Today writes.
Two years ago, a contestant devised a magnetic zipper, which will show up in jackets in the fall, USA Today writes. Read the entire story here